Automotive companies have a difficult challenge today investing in software, data and cloud but are also under pressure to reduce costs and cash flow. They should renew their ability to serve customers, rein in sales methods of the past; and forge strategic partnerships to drive innovation if they want to remain relevant at all.

In an era of disruption, automakers must juggle the traditional realm of change (software-driven transformation) with all-new engines for innovation (sustainable mobility and autonomous vehicles). Collaboration is key. Success in this connected, digital ecosystem will be imperative for addressing these challenges and remaining competitive — for commercial or passenger vehicles alike